For the past three years, Snowshoe Mountain has been practicing the tactics
of Revenue Management. The Revenue Management Department is committed to
providing you with communication and education as to how we as a team can
maximize the revenue generating capability of your vacation home here at
Snowshoe.

You might ask, what is revenue management? Revenue Management is, in
layman's terms, making sure we are selling the right product to the right
person, at the right time, for the right price. The purpose of Revenue
Management is to ensure we are maximizing the revenue generated by each unit
on our program. This means we micro-analyze every aspect of our guests
booking patterns, length of stay, our pricing structure, the mix between
group and transient business, and so on. This is all in an effort to make
sure we are not under-pricing or under-restricting units, which causes the
unit to generate less revenue than it is capable of. We must also be
cautious not to over-price or over-restrict units, causing them not to book,
and thus produce no revenue at all. Simply put, that is revenue management.

If you would like to learn more about Revenue Management and how you can
benefit from it, click on the FAQs link above for more detailed information.